Exciting news, darlings! Fashion designer Mary Jo Matsumoto, known for her unique and whimsical evening and bridal bags, has launched her first day bag line, offering on-trend colors and consummate craftsmanship with a relaxed feel inspired by life along the Pacific Coast Highway. Priced well under $1,000, the bags speak to a need in the marketplace for a quality luxury bag offered in more relevant high fashion colors with a hip and modern take on classic shapes.
For over a decade, Mary Jo Matsumoto designed evening bags that were sold at over 300 stores worldwide including Bergdorf Goodman, Takashimaya, and Neiman Marcus. The bags were worn to the Oscars, appeared on Oprah and were featured in magazines such as In Style and Cosmopolitan.
In her personal life, Mary Jo was always seeking a stylish every day bag that had a high fashion appeal but would fit into the more laid back lifestyle of Southern California. Feeling that there were only two basic options on the market—either an extremely structured city bag that felt too formal/stuffy for life on the go, or a completely unstructured boho bag offered in drab earth tones—Mary Jo decided to design her own line of day bags for women like herself, who were seeking high fashion with a slightly relaxed feel and a bit of fun.
Another consideration for the line was price. What woman doesn’t lust for the latest Chanel or Celine bag, and yet spending thousands of dollars for a designer bag isn’t always a practical consideration. In the mid-range price between Chanel and H&M, the options often feel safe: black, brown, or tan. The Mary Jo Matsumoto line offers high fashion on-trend colors with the highest level of craftsmanship, something that is hard to come by in this price range.
All items at shop.maryjomatsumoto.com.
Balboa Island Shopper with Turquoise Snake Handles.
Crystal Cove Knot Clutch.
Newport Harbor Soft Tote.
Ritz Cove Bowler. CC adores!
Ritz Cove Oversized Clutch.
Which bag do you find most beautiful?
xoxox,
CC
For over a decade, Mary Jo Matsumoto designed evening bags that were sold at over 300 stores worldwide including Bergdorf Goodman, Takashimaya, and Neiman Marcus. The bags were worn to the Oscars, appeared on Oprah and were featured in magazines such as In Style and Cosmopolitan.
In her personal life, Mary Jo was always seeking a stylish every day bag that had a high fashion appeal but would fit into the more laid back lifestyle of Southern California. Feeling that there were only two basic options on the market—either an extremely structured city bag that felt too formal/stuffy for life on the go, or a completely unstructured boho bag offered in drab earth tones—Mary Jo decided to design her own line of day bags for women like herself, who were seeking high fashion with a slightly relaxed feel and a bit of fun.
Another consideration for the line was price. What woman doesn’t lust for the latest Chanel or Celine bag, and yet spending thousands of dollars for a designer bag isn’t always a practical consideration. In the mid-range price between Chanel and H&M, the options often feel safe: black, brown, or tan. The Mary Jo Matsumoto line offers high fashion on-trend colors with the highest level of craftsmanship, something that is hard to come by in this price range.
All items at shop.maryjomatsumoto.com.
Balboa Island Shopper with Turquoise Snake Handles.
Crystal Cove Knot Clutch.
Newport Harbor Soft Tote.
Ritz Cove Bowler. CC adores!
Ritz Cove Oversized Clutch.Which bag do you find most beautiful?
xoxox,
CC
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